Comfy elegance – how to dress girls for special occasions?

Birthdays, weddings, anniversaries and family gatherings are great opportunities to celebrate among our loved ones. We often wonder how to make a little girl look elegant on such important occasions, but at the same time ensure that she feels comfortable and can truly enjoy these unique moments with the family., a new brand offering elegant clothes for little ladies, has the solution. The brand’s philosophy is to decline the word “uniqueness” through all possible cases. Clou represents the product’s high quality, beauty and comfort. 

The magic of the moment

Our most beautiful moments are those spent with our loved ones. A family gathering is a special time that evokes positive emotions in us. We don’t only remember the good food or stylish decorations, but also a properly matched outfit. By creating a brand with clothes for special occasions, I wanted to promote the idea of enjoying life, celebrating beautiful moments and important milestones – emphasizes Justyna Pich, the owner of the brand. The brand’s main designer is Kamil Sobczyk who has over 10 years of experience in designing, among others for Polish music and TV stars. He pays a lot of attention to the quality of materials, finishings and details. Tulles, lace, frills and bows are the leitmotif of’s designs, which perfectly match the atmosphere of family celebrations. My goal in designing for women has always been for them to feel special and emphasize their beauty. In my cooperation with, the only change in my focus is the age of the clients – adds Kamil Sobczyk. 

Comfort above all

One of the most important focuses in the design concept of is comfort. Without a doubt, children just have to feel comfortable! Life experience also enriches the designs with practicality: for example, the long lace sleeves in a Charlotte dress have been finished with an elastic, decorative tape, which prevents the sleeves from sliding onto a plate with food or while washing hands. In addition, to address the problems related to the discrepancy in the size of children’s clothing, looked into the matter and cooperated with a designer to develop tables of sizes (available on the website next to each product), which corresponds to the proportional dimensions of a child. Each cut has a two-level scale. This means that in most cases, the product will be suitable for a child for a period of 2 years (tested on models wearing all sizes available in store). It is worth pointing out that each product is designed in an innovative way; its length in front of the knee and behind it should look equally well. 

Accessories for girls

The first collection by was dominated by products in nude, pink, red and timeless white. Combining unique patterns with elegant fabrics makes it extremely easy to create a charming and complex outfit by simply adding minimalistic accessories such as a headband or a shiny hair clip. The latest must have in children’s accessories are elegant pearl cufflinks. Shoes (either sandals or ballet shoes) can match the color of the dress or be black and thus correspond to the contrasting inserts. Gold shoes are a great pick for every cut and look especially dazzling in summer looks. If you decide to wear ballet shoes, you should choose decorative white ankle socks that give the whole outfit character and a perfect finish. Such a girlish look will definitely evoke awe.  Have a look at our tips for suggested styles on the website in our “lookbook” tab. These are also updated on the company’s Instagram account on an ongoing basis. 

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